 Small business and organizational strategy
I am a top-producing, entrepreneurial and bilingual (English/Spanish) professional with more than 25 years' experience working with start-up companies and small businesses in highly competitive markets and environments. I have a proven track record in helping businesses grow by developing relationships with strategic partners and key decision makers. Throughout my career I have contributed substantially to strong and sustainable growth by consistently meeting and exceeding personal and professional goals. I am a resourceful leader possessing exceptional interpersonal, analytical, critical thinking and organizational skills with an in-depth understanding of business practices and cross-cultural communication.
Start-up launch
Looking for assistance with your start-up? Contact me to see how I can help. I have worked with start-ups around the globe and have co-founded a highly successful entrepreneurial start-up manufacturing company specializing in niche-oriented consumer products. My broad scope of responsibilities focused on the direction of sales and marketing activities including the development and implementation of sales and marketing plans, negotiating and securing licensing agreements, packaging and POP design and account development. Presented product lines to and opened accounts with mass-merchandisers and major chains including Wal-Mart, Meijer Stores, Nordstrom, HEB, Academy Sporting Goods, Wal-Mart Canada, Wal-Mart Mexico, Walgreen’s, Kroger and Dick’s Sporting Goods Stores, among others.
- Grew business from ground zero to multimillion dollar company with national distribution within just one year’s time
- Have engineered international start-ups in South America, the United Kingdom, Switzerland and Germany
New product launch
Launching a new product is like making a first impression—you only get one chance to get it right. How you take your new product to market is what determines its short- and long-term success. Through my work with Turner Group Marketing, Inc. (www.tgroupmarketing.com), I've been successfully launching new products into the mass marketplace for over 25 years. Selling products to Wal-Mart and other large chains is a long and involved process. Potential vendors must adhere to strict quality, pricing, shipping, credit, packaging, labeling, and returns policies, among many others. Even then, the chances of getting to actually sit before a decision-making buyer are slim at best. Each year, more than 10,000 companies attempt to introduce their product lines into Wal-Mart stores—only about 200 (two percent) are successful each year.
- Through years of experience, we have developed solid relationships with medium and large chains throughout the United States and Canada.
- Wherever your business is located worldwide, if you are a manufacturer or distributor and would like to launch your product or product lines in the United States mass market, we can help.
- Turner Group Marketing has the expertise and experience that can overcome the hurdles, open doors and successfully bring your product to market.
- We know exactly what the buyers are looking for and can tailor a strategy to get your product in front of them.
- Visit www.tgroupmarketing.com to learn more.
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Consulting
