RFlavin.com: Strategic and operational consultant and writer

Expert source on the following topics:

New product launch strategies
The mass market and working with multinational retailers
Start-up businesses and how they can best launch their products in mass marketers, drug and grocery chains
Start-up issues relating to companies entering the health and beauty care business
HBC trends in the mass market

New product launch and development services:

Product analysis
Market research and planning
Packaging and labeling
FDA, EPA and other regulatory compliance
Sourcing and manufacturing assistance
Identify and articulate what sets your product apart from the competition;
Analyze your strengths and weaknesses;
Product strategy development;
Research prospects, markets and competitors;
Brand licensing;
Identify target consumers;
Identify target wholesale markets and distribution channels;
Identify and develop selling strategies to reach targeted markets;
Identify and provide you with a list of key trade shows that reach the targeted wholesale and consumer markets;
Develop an effective trade show presence;
Develop realistic sales targets;
Develop a realistic timeline for achieving target market penetration;
Develop a comprehensive marketing and public relations strategy to build brand recognition;
Develop a comprehensive strategic marketing plan that will enable you to achieve projected sales target;
Design and develop necessary promotional materials and point-of-purchase (POP) displays;
Develop and implement specific promotional strategies such as events or sponsorships to reach the targeted consumer market;
Assist you in contacting the buyers in target wholesale markets and making presentations;
Provide all follow-up services as needed to get the product into the marketplace;
Work with you to track sales and ensure that your customers are being serviced properly and product is being replenished as needed.

Writing services: